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PlayTown

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At PlayTown we deliver fun, sharing and discovery every day. We believe toys are the key to delight kids of all ages and abilities, encouraging everyone to unlock their imagination and creativity. With our diverse portfolio of toys and gifts for all age groups, we hope to enrich and bring joy to the imaginative world of children and adults everywhere through creative play and exploration.

Who We Are
PlayTown is an Italian toy and game company, championing the power of playing by creating quality toys and games for children, adults and families. We're the perfect combination of playful and professional, and are true game experts because we understand playing for all ages!

When We Began
The PlayTown story began in 2010; since then, the company has built a reputation of trust and customer service within the toy industry, manufacturing and distributing high quality toys and gifts. We are proud and humbled by our best-in-class customer service.

For almost a decade PlayTown has been the industry's most trusted wholesaler and distributor of quality toys and gifts to stores all over Europe. We are proud to offer an extensive portfolio of products covering every toy category and play-pattern, with innovation and world-class customer service. At PlayTown, we're proud of our history and excited about our future!

What We Do
We make toys and games. Sounds simple, right? Well, it is and it isn't. Toys and games have the ability to make a difference in people's lives, if they have great play value that creates interaction and inspires continual play. We work to keep playing alive for all ages. It's a big job, and we love it!

Why We Have Fun
What kind of game and toy company would we be if we didn't have fun? We love our products: we make them and we play with them, and we give them to our own families and friends. We spread the power of play, and that starts by being playful at work!

If we can do anything to inspire and encourage people to get back to playing together more, then we've done something meaningful and worthwhile.

PlayTown: it's all about being playful!

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